Baguio City — March 22, 2025
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The road to greatness returned in full force as DuckWorld PH, in partnership with Metro Pacific Tollways Corporation (MPTC) and Cignal TV, officially kicked off the Tour of Luzon 2025 at a press launch in Baguio City — marking the grand revival of one of the country’s most historic cycling events. The event brought together key figures in sports, media, and business to announce the partnership that aimed to elevate the Tour of Luzon into a modern, world-class sporting experience.
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The then DuckWorld PH President and Chairman Patrick Gregorio highlighted that the collaboration represented more than just cycling—it embodied discipline, passion, and pride in Filipino talent.
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A Partnership Fueled by Vision and Collaboration
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The Memorandum of Agreement (MOA) between MPTC, DuckWorld PH, and Cignal formalized a shared mission to enhance event management, production, and broadcast capabilities for the Tour of Luzon 2025.
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Under this partnership, DuckWorld PH served as lead organizer and creative manager, ensuring a seamless fusion of sports strategy, logistics, and storytelling. The event featured live race coverage through Cignal TV, allowing millions of viewers nationwide to witness the thrill in real time.
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The collaboration celebrated the Filipino spirit and set a new benchmark for sports events in the Philippines.
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Comeback Written on the Road
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As the peloton raced across Luzon, that renewed vision came to life.
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From the electrifying opening stage in Paoay to the climactic final ascent into Baguio, the 2025 Tour of Luzon unfolded as a powerful testament to the race’s historic comeback. Across eight demanding stages, cyclists from the Philippines and abroad battled heat, terrain, fatigue, and one another—delivering the kind of drama and athletic brilliance worthy of the Tour’s Great Revival.
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Through it all, DuckWorld PH worked behind the scenes to ensure every moment reached the public with clarity, energy, and impact. Race logistics, team coordination, media management, and creative storytelling operated in sync, allowing audiences across the country to follow the action through live broadcasts, digital updates, and real-time highlights.
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A Triumphant Finish to the Great Revival
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The competition culminated in one of the closest finishes in Tour of Luzon history. Korean cyclist Dae Yeong Joo captured the overall championship by a mere six seconds—a razor-thin margin that electrified fans and cemented the race’s legacy for this generation. Filipino standout Joshua Pascual also made headlines, conquering Kennon Road to earn the prestigious Eagle of the Mountain title.
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Victories, heartbreaks, and defining moments across all eight stages were amplified through the communications ecosystem led by DuckWorld PH, ensuring that the story of the Tour was not just told, but felt.
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Driving a Legacy Forward
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The 2025 Tour of Luzon did more than mark the return of a historic race, it ignited a resurgence of pride, community spirit, and national momentum. With thousands of spectators lining the roads, millions of views across platforms, and an energized cycling community rallying behind its comeback, the Tour re-emerged not as a mere revival, but as a triumphant rebirth of a Filipino sporting icon.
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Across its multi-stage journey, the race became a moving celebration of culture and community. Local towns welcomed the caravan with open arms: families gathered along the routes before sunrise, small businesses experienced surges in customers, and local tourism boomed as visitors explored each host city’s attractions, food, and heritage. From the coastal stretches of Ilocos to the winding ascents of Benguet, the Tour turned everyday roads into vibrant arenas where cyclists and communities met in shared excitement.
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This renewed engagement extended far beyond the finish line. By showcasing Luzon’s landscapes, culture, and people to national and international audiences, the Tour reinforced the Philippines’ standing as one of Asia’s most captivating destinations for cycling and adventure tourism. The economic ripple effect—from accommodations and transport to local crafts and cuisine—demonstrated the race’s power to uplift entire communities along its path.
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Ultimately, the Tour of Luzon 2025 stood as a powerful reminder of what collaboration and vision can achieve. It honored decades of history while shaping a bold future for Philippine cycling—one where heritage, creativity, and national pride ride side by side.
