The Philippine Popular Music Festival (PhilPop) — organized by the PhilPop MusicFest Foundation — is the country’s premier songwriting competition, dedicated to discovering and nurturing the next generation of Filipino songwriters.

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DuckWorld PH played a key role in bringing the festival’s vision to life online through content production and social media management. From lyric spotlights and artist features to countdowns, campaign rollouts, and audience engagement initiatives, DuckWorld helped amplify the voices of this year’s finalists and connect their music to a nationwide audience.